If 2020 taught us anything, it is that businesses need to be ready to adapt to whatever comes next. Crises created opportunities for good leadership. When change happens, it is vital to have the right digital tools and interpersonal relationships in place so as to always be ready for opportunity.
Whether change is needed on processing orders, moving into new global markets or new sales channels, the opportunities to win new customers can be far-reaching when the right digital solution is in place.
Leadership in a digital age
With more people at home or working from home customers have 24/7 access to full product offerings via a digital catalogue, ordering is easy and with integration, stock availability is fed straight from the ERP system, making it always live and accurate. Customers need to effortlessly search for the product they want by keyword, product name and brand or SKU code, and re-ordering from order history needs to be made quick and easy with favourites and recent products too. Add-ons can make it simple to integrate with major payment gateways, marketing and analytical tools, making it easy for customers to make payments and remain loyal when they leave the site.
In 2020 the companies who showed good leadership during the crisis we faced are better placed for growth now and have gained customer loyalty.
Harvard Business Review summarised the above in a good video.